Ford Saeks, Internet Marketing Speaker shares what it takes to create a website that sells! So I’m sitting at my desk, sorting out my day when the phone rings Hello? I hear a woman’s voice You’ve got to help me with my website. Everyone tells me that you’re the guy can help? I say, okay, tell more She says, I invested over $10000 in for my website and I’m not getting any sales! I replay, that sounds like a problem, let me take a look at your site and see how I can help. So she tells me the website address and I bring it up on my screen. I wasn’t surprised at what I saw. I see the same issues all the time. Things that are obvious to me as a marketer that she couldn’t see. Her site wasn’t all that bad visually at first glance, but the longer I look the worse it got. I couldn’t figure out what her company was really selling? The navigation was confusing, the contrast with the colors and tiny font sizes made the words hard to read, and the biggest problem was nothing to guide me down any particular path of action. And you know what? No action equals no sales! Is your website producing the results you deserve? Are you getting the number of leads you expect? Is your site a offering a clear solution, and are you making it easy for them to buy? This show is designed for the non-techie. Its for the entrepreneur, CEO, marketing team and anyone who has the responsibility of using their site to increase sales. This isn’t about technology its about communication, and communication of …
July 27, 2010
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